About
Nice to meet you!
I’m a Kalamazoo-based designer with 8+ years experience. Design and creativity has been a defining aspect in my life, starting with a humble beginning: writing and designing for the high school newspaper. I’ve created content for local news organizations, designed at boutique design firms, and marketed in-house for local companies — all which led me to Chicago, where I’ve developed my knowledge and career at incredible advertising agencies.
I have experience working on a wide range of consumer goods & services, such as Bacardí Spirits, Xfinity, Bayer Consumer Health, Mars Petcare, and Unilever. Whether it’s visual identity development or promotional campaigns, my work centers around strategic thinking and creative collaboration.
My favorite part about creative problem solving is being part of a team - I’d love to connect! aruimveld323@gmail.com.