Nice to meet you!
I’m a Kalamazoo-based designer with 8+ years experience. Design and creativity has been a defining aspect of my life, starting with a humble beginning: designing layouts for the high school newspaper. From there, I never stopped creating, studying creative advertising at Michigan State University (Go Green!), then designing content for news organizations, working at boutique design firms, and designing in-house for local companies — all which led me to Chicago, where I’ve worked at incredible advertising agencies.
My design experience has centered around connecting people with global brands like Bacardí Spirits, Bayer Consumer Health, Mars Petcare, and Unilever. Whether it’s brand identity development or promotional campaigns, my work is driven by strategic thinking and collaboration.
After 5pm(ish), I'm most likely crafting, gardening, or walking my dog.
The best part about creative problem solving is being part of a team - I’d love to connect! aruimveld323@gmail.com.