Creating an allergy portfolio campaign centered around fall football & tailgating was a unique opportunity to lean into sport memorabilia and personify the Bayer brands on the roster. The flexibility of the design system unified three distinct brands under one look and feel - while allowing each brand to have their own all-star moment.
Over 50 million Americans suffer from fall allergies.
Every minute lost to allergies is a minute sufferers feel FOMO, like they’ve been taken out of the game. But with Bayer’s powerful allergy relief regimen, there’s no time lost on the sidelines. Allergy sufferers can get back to their favorite fall activities with our allergy superteam.
Design Rationale
Digital Banners, BRAND PAGE, & Social Posts
Team
Creative Directors: Mandi Bright & Jacob Bofferding
Art Director: Amy Ruimveld