One of the first projects I led, this photoshoot hold a special place in my heart. From concepting the theme & moodboard, to selecting props, to overseeing and leading the photoshoot - the experience required creative ideation, collaboration, and the ability to oversee the development of print and digital tactics.
The best meals happen at home.
To promote the importance and ease of home cooking, Unilever led a recipe solutions platform at Publix. With seasonally relevant recipes, shoppers could easily grab ingredients to find meal inspiration all year long.
Each wave of recipes required a refreshed look and feel to create beautiful and modern recipe shots for in-store and digital tactics.
The use of bright colors & funky patterns create a sense of summer fun, balanced by sleek gold accents and a simple wood textures. Layering elements creates a dynamic and inspiring setting that invites us all to make the best meals happen at home.
Social Posts + In-Store Display
Team
Creative Director: Bobbi Bowers
Associate Creative Director: Maggie Tinsley
Art Director: Amy Ruimveld
Photographer: Laurie Proffitt