Master Your Martini
Martinis are on the rise — Google searches for recipes are up 400%. Despite the love for the iconic cocktail, shoppers are intimidated to try and make them at home. Knowing shoppers spend only mere seconds scanning shelves and displays, the design needed to not only be eye-catching, but quickly navigable and impactful.
With a premium and elegant design, our brands became beacons for martini aficionados, but educational and approachable for budding cocktail artists to Master Their Martini.
A mini ‘tini case study
Plus a little extra —
2024 is the year of the espresso martini
The Master Your Martini design needed to shift to reflect the latest cocktail trend. A refreshed setting, ingredient cues, and color scheme highlight the versatility of the original design — and the portfolio.
Team
Creative Director: Mandi Bright & Lura Meisch
Senior Copywriter: Odun Ishola
Art Director: Amy Ruimveld