Xfinity’s design work required special attention to detail — ideating and designing within the brand’s visual identity, while working to expand the brand's assets for seasonal or promotional campaigns. Every color, pattern, and photograph complements the legacy of the existing branding, but creates a refreshed design.
Xfinity Holiday
The holidays can be tough, whether you’re together or not. With Xfinity, we showed how our products and services can make holiday connections & togetherness simple and seamless, so we can stress less and Holiday Together a little more.
To show the flexibility of the design system, layouts explored a balance of holiday cues, product benefits, and the Xfinity brand identity to create a sense of warmth and togetherness for the holiday season. The use of monochromatic and stylized portraits create a sense of sophistication, but still feels inviting with the use of a modern color palette. Bringing in key brand elements, such as the Iconic X, the triangular Flex pattern, and unique product imagery reinforces Xfinity’s visual identity in the system to create a cohesive campaign.
Key Visuals showcasing key design elements & messaging strategy
Store Takeover, with overall campaign messaging
Store Takeover, with emphasis on streaming services
Team
Creative Director: Amy Rogers & Bobbi Bowers
Senior Copywriter: Jake Roland
Senior Art Directors: Amy Ruimveld & Callie Jacobs
Summer Olympics
Xfinity brings every minute of the Olympics to millions of homes across the US. With exciting athlete imagery, bold colors, and clear messaging, we ensured customers would never miss a must-see moment from the summer games.
Store Takeover, with emphasis on streaming messaging
Store Takeover, with overarching Olympic messaging
With bold and dynamic Team USA photography as the hero imagery, Xfinity branding, product benefit communication, and Olympic storylines came together to craft an impactful and exciting campaign for the summer gamesTeam
Creative Director: Amy Rogers
Associate Creative Director: Natasha Oliveras
Senior Art Directors: Amy Ruimveld & Callie Jacobs
Senior Copywriter: Rene Otero