As a designer, being told that your first approach was spot-on is a great feeling. This design work evolved from a simple moodboard into an inspirational branding campaign, with a soft and natural color palette, ethereal photographic approach, and decorative & elegant typography.
Lightlife
As one of the original plant-based food brands, Lightlife faced a growing category of trendy competitors. A fresh & modern rebranding campaign transforms Lightlife from a food brand to a lifestyle movement that inspires consumers to Live the Lightlife.
Out of Home
Animation
Social
Team
Creative Directors: Amy Rogers & Amy Ditchman
Senior Art Director: Amy Ruimveld
Senior Copywriter: Jake Roland