Designing for a new business pitch requires a lot of iterations and late nights. Taking an iconic brand like Botox and giving it a refreshed & modern design was an exciting opportunity to dream big. With a new strategic approach to photography, typography, color, and messaging -- the work brought a much needed facelift to the brand.
It’s time to face the facts.
Inside every three-hundred-dollar cream, mask, and scrub is just a bunch of beauty bewitchery and empty promises.
It’s time to take back control and face frown lines & crow’s feet head-on with a product that actually works.
“Botox” is synonymous with the category of facial treatments, but doesn’t have the brand loyalty they deserve. To prove that they have no equal, the campaign refreshed the visual identity of Botox with sophisticated colors, bold typography, and self-confident photography to disrupt the category with honest and in-your-face messaging.
Team
Creative Directors: Lauren Lenart & Kathleen Wille
Senior Copywriter: Jake Roland
Senior Art Director: Amy Ruimveld